What types of tests can I run with PlayShorts?

You can test four key dimensions: with or without video, placement, integration format, and the video content itself. Compare several variants in parallel and identify the ones driving the best performance in terms of engagement, conversions, and revenue.

How is traffic split between variants?

PlayShorts automatically splits your traffic between test variants to guarantee a reliable statistical sample. Nothing to configure on the technical side, the split is handled natively.

When will I get actionable results?

The timeline depends on your traffic volume. Most brands reach statistical significance within a few days on high-traffic placements like the product page.

Can I automatically publish the best A/B test results?

Yes. With PlayShorts, you can enable an auto-publish mode that automatically rolls out the top-performing variant based on the KPI that matters most to you: engagement, conversions, add-to-cart, revenue, etc.

Which plans include A/B Testing?

Native A/B Testing is included in the Growth and Scale plans. The Free and Starter plans include the basic analytics without the A/B Testing feature.

What metrics are tracked during A/B testing?

Several key indicators are analyzed to precisely measure the performance of your A/B tests. You can notably compare engagement rate, conversion rate, add-to-cart rate, average revenue per user, and many other performance metrics.

A/B test your videos and keep what converts

Compare your video strategies in real conditions: with or without video, placements, formats, and CTAs. Identify what truly converts and scale it up.

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Drive your video strategy with real evidence.

Four types of tests to identify what converts, with no guesswork.

With vs. Without video

Measure the real impact of video

Compare visitor behavior on the same page, with and without a PlayShorts video. Precisely measure the conversion and revenue lift the video delivers.

Measurable ROI
Quantify the real impact of video on your conversion rate, average basket, and revenue.
Reliable statistics
Traffic is automatically split between variants and results are consolidated in real time in your dashboard.

Position

Find your top-performing placements

Not all placements deliver the same impact on your product pages. Pinpoint exactly where your videos generate the best return, leaving nothing to chance.

Simultaneous testing
Compare different delivery placements side by side to objectively identify where your videos generate the most engagement.
Data-driven decisions
Focus your effort on the placements that drive the most engagement, conversions, and revenue impact.

Content

Identify the videos that perform best

Several videos for the same product? Launch an A/B test and let performance decide which content works best.

Multi-variant
Compare several videos simultaneously. Test different formats, messages, or creative angles on the same product page to identify the most engaging variants.
Auto optimization
PlayShorts detects the top-performing videos and, if you choose, can automatically prioritize their delivery based on the KPI of your choice: engagement, conversions, or revenue.

Design

Pick the format with the most impact

The integration design can strongly influence your engagement rate and your performance. Test several variations and identify the one that converts best.

Visual variants
Compare different display formats. Test your videos in multiple formats: Stories, Cards, Square, or Pop-up, to measure the impact of each design on user engagement.
Engagement tracking
Measure the real impact of your videos. Precisely analyze your engagement rate: the more your videos capture attention, the greater their impact on add-to-cart, conversions, and revenue.

Testimonials

What our clients are saying

Baptiste

Founder, Molleni

“We went from 0.49% to 2.11% conversion, a 4x improvement. This tool is a real asset for our growth.”

×4conversion

Martin

Founder, Pepin

“Our e-shop has become much more engaging since we integrated video. Far more cost-effective than the competition.”

+40%engagement

Emmanuelle

CMO, Emily's Pillow

“Excellent app, super easy to use. The team is extremely responsive. I recommend it 100%.”

5/5Shopify

Find answers to your questions

Discover our features

Product page

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Integrate videos on your product page

Homepage

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Create a video section on your homepage

Pop-up video

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Create interactive pop-ups

Email Stories

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Integrate videos into your newsletters and emails

QR Code

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Create a phygital and interactive experience

Shoppable video

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Buy your product directly from a video

Advanced Analytics

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Analyze the performance of your videos

Social Listening

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Turn customer content into new assets

Multilingual broadcasting

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Broadcast your videos in 60+ languages

A/B Testing

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Test your videos and keep what converts

Resources

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Bloon Paris achieved €130,000 in sales through ecommerce video marketing, boosting conversion rates and engagement with PlayShorts.

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