With vs. Without video
Measure the real impact of video
Compare visitor behavior on the same page, with and without a PlayShorts video. Precisely measure the conversion and revenue lift the video delivers.
A/B test your videos and keep what converts
Compare your video strategies in real conditions: with or without video, placements, formats, and CTAs. Identify what truly converts and scale it up.
Version A is running
Version B is running
Join 400+ brands that already trust us
Key figures
Results achieved by our clients
Averages observed across 400+ e-commerce brands using PlayShorts.
- Conversion rate
- +0%
- Add to cart
- +0%
- Session duration
- +0%
- ROI
- x0
Drive your video strategy with real evidence.
Four types of tests to identify what converts, with no guesswork.
Position
Find your top-performing placements
Not all placements deliver the same impact on your product pages. Pinpoint exactly where your videos generate the best return, leaving nothing to chance.
Content
Identify the videos that perform best
Several videos for the same product? Launch an A/B test and let performance decide which content works best.
Design
Pick the format with the most impact
The integration design can strongly influence your engagement rate and your performance. Test several variations and identify the one that converts best.
Testimonials
What our clients are saying
400+ brands trust us
Our conversion rate is up +18% vs last year at the same period whereas our selling prices went up +30% this year.
Customers who watch the videos seem to convert dramatically more — 16x the average rate.
Attractive pricing vs the competition, for a tool that is at least equivalent, if not better. The platform is really well built and intuitive!
We improved our conversion rate and made several of our products much easier to understand.
It completely replaced the competitor we were using before, for almost 4x less.
Great app, very intuitive and easy to use. Genuinely practical — I recommend it without hesitation!
Excellent app and super simple to use! The team is incredibly available and responsive.
Quick install, intuitive interface and highly effective shoppable videos. A real boost for conversions.
The interface is intuitive, which makes it easy for business teams to adopt without a long training phase.
It helps maximise our conversion rate. Responsive, high-quality customer service!
I'm seeing a real impact on my sales since adding videos to my site.
Great service, great team, I recommend!
Easy to use, effective, no slowdown. Customer support is excellent. I recommend.
Find answers to your questions
You can test four key dimensions: with or without video, placement, integration format, and the video content itself. Compare several variants in parallel and identify the ones driving the best performance in terms of engagement, conversions, and revenue.
PlayShorts automatically splits your traffic between test variants to guarantee a reliable statistical sample. Nothing to configure on the technical side, the split is handled natively.
The timeline depends on your traffic volume. Most brands reach statistical significance within a few days on high-traffic placements like the product page.
Yes. With PlayShorts, you can enable an auto-publish mode that automatically rolls out the top-performing variant based on the KPI that matters most to you: engagement, conversions, add-to-cart, revenue, etc.
Native A/B Testing is included in the Growth and Scale plans. The Free and Starter plans include the basic analytics without the A/B Testing feature.
Several key indicators are analyzed to precisely measure the performance of your A/B tests. You can notably compare engagement rate, conversion rate, add-to-cart rate, average revenue per user, and many other performance metrics.
