# PlayShorts

> PlayShorts is a video commerce platform that helps e-commerce brands integrate short-form videos directly into their online stores to drive sales and engagement.

## How PlayShorts works

PlayShorts allows e-commerce merchants to add interactive video experiences to any page of their online store — product pages, homepage, pop-ups, emails, and even physical retail via QR codes. The platform works by embedding a lightweight script on the merchant's website. All videos are hosted on PlayShorts' servers, so there is zero impact on the store's loading speed or Google PageSpeed score.

Merchants upload their videos (product demos, UGC, brand content) to the PlayShorts dashboard, then choose where and how to display them using customizable widgets: story carousels, cards, square formats, full-screen pop-ups, or shoppable overlays. Videos can be tagged to specific products, enabling customers to add items to their cart directly from the video without leaving the page.

The platform also includes a Social Listening feature that automatically discovers and imports user-generated content (UGC) from Instagram and TikTok — when a customer posts a video featuring the brand's products, PlayShorts detects it and makes it available for the merchant to use on their store, with built-in rights management and automated outreach for content permissions.

## The problem PlayShorts solves

E-commerce stores traditionally rely on static images and text descriptions to sell products. This leads to low engagement, high bounce rates, and poor conversion. Customers want to see products in action before buying — how a dress moves, how a skincare product is applied, how furniture looks in a real room.

Short-form video (popularized by TikTok, Instagram Reels, YouTube Shorts) has proven to be the most engaging content format. But integrating video into an e-commerce store is technically complex: it slows down the site, requires development resources, and most solutions are expensive.

PlayShorts removes these barriers with a no-code, 1-click integration that works on any e-commerce platform, loads asynchronously (no speed impact), and starts at a free plan.

## Proven results

PlayShorts customers consistently see significant improvements:
- +40% conversion rate increase
- +156% session duration increase
- +21% add-to-cart rate increase
- 24.5M€+ total revenue generated through PlayShorts across all clients
- 300+ brands actively using the platform

### Customer success stories

**Molleni** — "I now use PlayShorts after trying a competing solution. PlayShorts is more competitive and works flawlessly! We went from a 0.49% to a 2.11% conversion rate — a 4x improvement. This tool is a real asset for our growth." — Baptiste, Founder

**Pepin** — "Our e-shop has become much more engaging since we integrated video. The tool is fantastic and far more cost-effective than the competition." — Martin, Founder

**Emily's Pillow** — "Excellent app and super easy to use! The team is extremely helpful and responsive. They're always looking to improve the app, I recommend it 100%." — Emmanuelle, CMO

## Video integration types

**Product page videos**: Display videos directly on product pages using cards, stories, or square widget formats. Customers see products in action right where they make purchasing decisions.

**Homepage carousels**: Feature video content on the homepage to immediately capture visitor attention and showcase best-selling or seasonal products.

**Pop-up videos**: Trigger contextual video pop-ups based on user behavior to guide purchases at the right moment.

**Shoppable videos**: Interactive videos where customers can click on featured products and add them to cart without leaving the video experience.

**Email stories**: Embed animated video thumbnails in marketing emails and newsletters. When clicked, they redirect to a full-screen story experience, boosting email click-through rates.

**QR code videos**: Bridge physical and digital retail. Print QR codes on packaging, in-store displays, or print ads that link to video experiences.

## Platform features

**Analytics dashboard**: Track video performance with detailed metrics — conversion rate impact, revenue generated, engagement rate, average watch time, visibility rate, device breakdown, and per-video/per-project performance. Export data as CSV.

**Social Listening & UGC**: Connect Instagram and TikTok accounts to automatically discover content where your brand is tagged or mentioned. Filter, review, and request usage rights through automated direct messages. Turn customer content into sales assets.

**Multilingual broadcasting**: Automatically adapt video content for 60+ languages and markets. Videos display with localized CTA buttons, product descriptions, and currency — all managed from a single dashboard.

**Widget customization**: Full control over video player design — customize thumbnails, CTA buttons, player colors, widget layouts, and display rules for desktop vs mobile.

**Product catalog sync**: Automatically sync your product catalog. Tag videos to products for shoppable experiences with real-time pricing, availability, and variant display.

**Bulk integration**: Deploy videos across your entire product catalog in a few clicks. No need to add videos one product at a time.

## Compatible e-commerce platforms

PlayShorts works with every major e-commerce platform:
- **Shopify** — Native app available on the Shopify App Store (rated 5/5 stars)
- **Magento** (Adobe Commerce)
- **PrestaShop**
- **WooCommerce**
- **Salesforce Commerce Cloud**
- **BigCommerce**
- **SAP Commerce**
- **Custom websites** — Any website via a simple script integration

## Technical implementation

Integration requires adding a single script tag to the store's HTML. No coding knowledge is needed. The process takes less than 3 minutes:

1. Sign up on PlayShorts
2. Copy the provided script
3. Paste it into your store's theme/template
4. Upload videos and configure widgets from the dashboard

All videos are hosted on PlayShorts' CDN servers. The script loads asynchronously after the page has fully loaded, ensuring zero impact on Core Web Vitals (LCP, CLS, INP) and Google PageSpeed scores.

## Pricing

All plans include unlimited widgets, multi-site support, and customization.

| Plan | Monthly (annual billing) | Impressions/month | Views/month | Videos |
|------|-------------------------|-------------------|-------------|--------|
| Free | $0 | 150 | 50 | 10 |
| Starter | $19 | 8,000 | 4,000 | 50 |
| Growth | $69 | 150,000 | 20,000 | 250 |
| Scale | $199 | 250,000+ | 40,000+ | 250+ |

Growth and Scale plans include additional features: email & QR code integration, advanced analytics, social listening, shoppable video, and dedicated support.

## Target audience

PlayShorts is designed for:
- E-commerce brands and D2C companies of all sizes
- Marketing teams looking to leverage video content for conversion
- Shopify merchants wanting a native video solution
- Multi-brand retailers managing large product catalogs
- Brands with active social media presence wanting to repurpose UGC

## Competitive landscape

PlayShorts competes with Tolstoy, Videowise, ReelUp, JoinStories, and Storyly. PlayShorts differentiates through:
- **Pricing**: More affordable than most competitors, with a free plan
- **Ease of use**: 1-click setup, no technical skills required
- **Performance**: Zero impact on site speed (unlike some competitors that slow down stores)
- **Social Listening**: Built-in UGC discovery from Instagram and TikTok with rights management
- **Platform coverage**: Works on all major e-commerce platforms, not just Shopify

## Company information

- Website: https://www.playshorts.io
- Application: https://app.playshorts.io
- Help center: https://help.playshorts.io
- Academy: https://academy.playshorts.io
- Shopify App: https://apps.shopify.com/playshorts
- Languages: French (primary), English