At Naali, customers are discovering saffron-based and other natural ingredient supplements for the first time. They need to understand:
The goal was to inform, educate, and remove doubts to make product adoption easier.
To address these needs, Naali implemented a video strategy focused on four main areas.
First, a message from the founder was shared to explain the brand’s vision, ingredient quality, and Naali’s responsible approach.
Second, customer testimonials were presented in video format to show real experiences, build trust, and reassure potential buyers.
Third, ingredient explanations were provided: the origin, benefits, and how the components work together to enhance the effectiveness of the gummies.
Finally, educational content was created to help customers understand when and why to use these supplements, who they are for, and how to integrate them into a daily routine.
In just 60 days, the video strategy delivered concrete results:
These numbers show that video content not only informs and reassures, but also effectively converts visitors into customers.
The videos were effective because they:
By combining education, social proof, and storytelling, Naali created a clear, reassuring, and convincing purchase journey for its customers.
In just two months, Naali’s video strategy succeeded in turning curiosity into confidence.
By combining a founder’s message, real customer testimonials, clear ingredient explanations, and educational content, the brand delivered more than 30,000 views, over 80 hours of watch time, a 10% conversion rate among viewers, and 800 orders generated through video.
The result demonstrates that when complex benefits need to be explained like those of saffron-based supplements, video is not just a marketing tool but a conversion engine: it educates, reassures, and highlights real value in an engaging format.
For Naali, video strengthened trust, shortened the decision process, and directly contributed to sales.
Adopt a video strategy and boost your performance.
