A varied, natural, and wholesome diet is the recipe for well-being. Novoma quickly identified two major issues:
Fruits and vegetables are depleted in vitamins and minerals due to environmental degradation, intensive farming, and the widespread use of chemicals and endocrine disruptors.
Nutrient loss in the body is accelerated by our Western lifestyle, which often brings stress and chronic fatigue. Common consequences include reduced immunity, premature cellular aging, sleep disturbances, and joint pain.
Today, only 10% of French people consider themselves healthy, 40% experience fatigue, and 75% have magnesium deficiencies. There is therefore a clear need for support through tailored dietary supplements.
Strategy
Operating in a sector where reassurance and transparency are key, Novoma used video to explain the value of its products and enhance commercial performance.
The videos highlight:
Supplements formulated with the best active ingredients for optimal effectiveness.
Dosages that respect and meet the body’s physiological needs.
Full transparency regarding the manufacturing process and the origin of raw materials.
Clear information and personalized guidance to help each customer find the ideal formula.
Fair pricing without ever compromising on quality.
Stories created for product pages
Purpose of the supplements: explaining why and how each product can help in daily life.
Benefits of the supplements: detailing tangible, expected results.
Customer testimonials: sharing authentic stories and the effects felt in everyday life.
Manufacturing process: showing how the products are made to reassure customers about quality and safety.
Results after 2 months
In just 60 days, videos integrated into the purchase journey delivered measurable results:
€37,000 generated through video
10.3% conversion rate for viewers
Over 150 hours of watch time, improving SEO
500+ orders generated through PlayShorts
Performance summary
Why it worked?
Videos served as a real source of reassurance and transparency. They helped to:
Educate customers on the benefits and effectiveness of the supplements.
Reassure about product quality and manufacturing.
Drive purchases through customer testimonials and visible results.
This combination reduced purchase hesitation and created a clear and reassuring journey for each customer.
Conclusion
In just a few weeks, Novoma turned the shopping experience into a complete and engaging journey.
The videos explained, demonstrated, and reassured while showcasing the effectiveness of the supplements.
The result was higher customer confidence, increased engagement, and stronger sales.
Novoma doesn’t just sell dietary supplements. It provides clear, transparent, and personalized guidance to help everyone achieve daily well-being.
Generate revenue through videos
Adopt a video strategy and boost your performance.
