Context
A varied, wholesome, and delicious diet is the recipe for well-being.
Like you reading these words, Novoma quickly identified two major challenges:
- Fruits and vegetables have lost a significant portion of their nutritional value over the past decades due to intensive farming, early harvesting, and long storage periods.
- As a result, even a balanced diet can no longer guarantee sufficient intake of essential vitamins and minerals.
Today, only 10% of people in France consider themselves in good health, 40% suffer from fatigue, and 75% have magnesium deficiencies.
There is therefore a real need for support through adapted dietary supplements.
Strategy
Operating in a sector where reassurance and transparency are essential, Novoma chose video to explain the value of its products and boost commercial performance.
The videos showcase:
- Supplements formulated with the best possible active ingredients for optimal effectiveness.
- Dosages that are respectful and adapted to the body's physiological needs.
- Complete transparency on manufacturing and raw material sourcing.
- Clear information and personalized guidance to help each customer find the ideal formula.
- A fair price without ever compromising on quality.
Stories created for product pages
- Benefits of supplements : explain why and how each product can help in daily life.
- Supplement advantages : detail the concrete and expected results.
- Customer reviews : share authentic testimonials and the effects experienced in daily life.
- Manufacturing : present the manufacturing process to reassure on quality and safety.
Results After 2 Months
In just 60 days, the videos integrated into the purchase journey delivered significant results:
- +€37,000 generated through video
- 10.3% conversion rate for viewers
- Over 150 hours of watch time, contributing to SEO improvement
- +500 orders made through PlayShorts
Performance Summary
Why It Worked
The videos were a true lever for reassurance and transparency. They enabled:
- Educating customers on the value and effectiveness of supplements.
- Reassuring them on quality and manufacturing.
- Driving purchases through customer reviews and perceived results.
This combination helped reduce purchase barriers and create a clear, reassuring journey for each customer.
Conclusion
In just a few weeks, Novoma transformed the purchase journey into a complete and engaging experience.
The videos made it possible to explain, demonstrate, and reassure, while highlighting the effectiveness of the supplements.
Result: more trust, stronger engagement, and increased sales.
PlayShorts became an essential part of Novoma's ecommerce strategy, proving that shoppable video is a powerful conversion tool for health and wellness brands.
