Shoppable Video
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Examples of shoppable videos for your e-commerce website
Thomas Billiau
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February 26, 2026
In today's e-commerce landscape, a static presentation is no longer enough.
Video has become a strategic necessity to maximize your conversion rate. An internet user is 64% to 85% more likely to buy after watching a video.
The question is no longer whether to use video, but where to place it for real impact. A poorly positioned video can slow down your site or distract the user, whereas an optimized placement guides the purchasing journey and builds trust. Whether it's to demonstrate a feature, reassure a customer, or create an emotional connection, each placement serves a specific purpose. This article details where to integrate your videos to turn your store into a selling machine.
The product page is the tipping point of the purchase decision. This is where video integration offers the most immediate return on investment (ROI).
The main goal of a video on a product page is to remove doubts and barriers to purchase. Video replaces what the customer cannot experience online: touching, trying, and handling the product. It clearly shows how to use the item, presents its features, and reassures with reviews or "before/after" demonstrations.
A well-produced video is more impactful than a long descriptive text.
Nearly 73% of consumers prefer watching a video rather than reading a product description, and many report that it strongly influences their purchasing decision. Video also answers frequently asked questions (FAQ) and highlights customer feedback through visual testimonials.
To be effective, make sure the video is short (15 to 60 seconds), clear, and focused on a concrete use case.
There is no single format, but rather a typology of videos adapted to the nature of the product and the buyer's intent. Choosing the right format is essential to conveying the right information at the right time.
Here is a technical comparison of the best-performing formats for product pages:
The "fold" (above the fold) refers to the portion of the page visible without scrolling. Placing a video in this area is a rewarding strategy for capturing immediate attention.
Technically, the ideal placement is below the product title and above the add-to-cart button.
Why? Because video is an excellent way to convince the visitor to buy by offering a clear and immersive demonstration of the product.
By placing the video in this strategic location, you capture attention at the key decision-making moment, just before the act of purchase. This helps remove final hesitations and significantly increases the conversion rate.
Furthermore, this position ensures perfect visibility of the video without disrupting navigation, while remaining close to the essential call-to-action: the add-to-cart button. The customer thus benefits from a smooth experience, their purchasing journey is naturally guided, and the chances of completing the sale are maximized.
Studies also show that adding a video in this location can increase the conversion rate by up to 80%, proving its direct impact on your sales.
The homepage is the storefront of your shop. It must captivate in under 3 seconds. Using video here is not aimed at direct conversion, but at retention and directing visitors toward product categories.
The static image carousel (slider) is an aging practice whose click-through rates are often below 1%.
Replacing or enriching it with a dynamic video carousel instantly elevates your brand image. This format allows you to tell a story (storytelling) or present a new collection in an immersive way.
Here are some video integration examples:
Far from intrusive windows, modern video pop-ups, often presented as "bubbles" or "stories" similar to social media, offer a new level of interactivity.
This format is particularly effective on mobile.
These modules make it possible to highlight a flash promotion, a customer testimonial, or an unboxing upon arrival on the site.
The major advantage lies in the interactivity: PlayShorts, for example, allows links to be embedded directly within the video.
The blog is often underestimated as a conversion lever, yet it attracts qualified traffic in the information-seeking phase.
Integrating videos into your blog posts serves two major objectives: enriching your informational content for the user and improving your SEO for Google.
A page containing a video is 53 times more likely to appear on the first page of search results.
Moreover, videos allow you to highlight the products mentioned in your articles. You can also embed call-to-action (CTA) buttons to redirect visitors directly to your product pages, thus turning your blog into a concrete revenue-generating lever.
Your video strategy should not stop at the boundaries of your website. It must flow through all customer touchpoints.
Email marketing remains one of the most profitable channels, but inboxes are saturated.
Integrating video into your campaigns can increase the click-through rate (CTR) by 200% to 300%.
Most email clients (Outlook, Gmail) do not support direct video playback (embedded). The technical solution is to use an animated GIF of a few seconds or a static image with a clearly visible "Play" button, linking to a landing page where the video launches automatically.
PlayShorts offers "Email Stories" features that create this smooth experience, encouraging the user to click to discover the full content, whether it is a product launch or a private sale.
The bridge between the physical and digital worlds (phygital) is a powerful lever for reassurance and loyalty. Using QR codes that link to explanatory videos is a concrete application of this strategy.
Example: A flat-pack furniture brand can print a QR code directly on the assembly instructions or on the packaging. By scanning this code, the customer instantly accesses a step-by-step tutorial video, reducing frustration and the number of calls to customer support (after-sales service).
Similarly, in a parcel of cosmetic products, a QR code can link to a video with application tips ("Morning Routine"), increasing the perceived value of the product and driving post-purchase customer engagement.
Integrating video into your e-commerce strategy is no longer optional; it is an imperative to meet the expectations of modern consumers and stand out from the competition. From the product page to the homepage, through your email campaigns, each placement offers a unique opportunity to reassure, engage, and convert.
Video becomes your competitive advantage in e-commerce, transforming a simple visit into an immersive and convincing experience.
Technical complexity (hosting, file size, mobile compatibility) still holds many merchants back.
This is where specialized solutions come into their own. PlayShorts positions itself as an accessible solution for effectively integrating videos across all e-commerce sites, without requiring any programming skills. By centralizing the management of your video content and ensuring optimal delivery, you can focus on what truly matters: selling your products.
You can integrate a video either by hosting the file directly on your server (not recommended for performance), or by using an embed code (iframe) from platforms like YouTube, or better yet, through specialized solutions like PlayShorts that offer optimized widgets for e-commerce without slowing down your site.
Yes, it is entirely possible and recommended to publish videos on a website. Modern CMS platforms (Shopify, PrestaShop, WordPress) make it easy to add video blocks, but using dedicated tools allows you to add interactive features (purchase buttons, links) that are impossible with a standard video player.
Strategic placements include product pages above the fold (for conversion), the homepage (for brand image and retention), and blog posts (for SEO and education).
