Examples of shoppable videos for your e-commerce website

Integrating video into the purchase journey is no longer optional it's a strategic necessity for e-commerce businesses looking to maximize their performance.

As acquisition costs rise, the ability to convert existing traffic becomes the most profitable growth lever.

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What is a shoppable video?

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A shoppable video is an interactive content format that merges visual entertainment with the transactional functionality of e-commerce.

Unlike a standard video where the viewer must leave the player to search for a product, a shoppable video embeds Calls-To-Action directly within the video.

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Benefits of shoppable videos

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Adopting shoppable video addresses a need for profitability and improved user experience (UX). Market trends show that consumers prefer video over text.

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Increased engagement and conversions

The most immediate impact of shoppable video is seen in conversion rates.By allowing users to purchase at the exact moment their interest peaks (the "love at first sight" instant), brands observe significant results.According to PlayShorts' internal data, integrating this format can generate a conversion rate increase of up to 40%.

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Engagement metrics are also positively impacted:

• Time spent on site: Visitors stay on average 2 to 3 times longer on pages featuring interactive video content.
• Click-through rate (CTR): Interactive elements drive action far more effectively than a static "Add to Cart" button.

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A smooth and dynamic shopping experience for your customers

Online shopping is often complicated: too many clicks, too many pages to load, and a disconnect between product discovery (usually on social media) and purchasing on the website.

Shoppable videos recreate the experience of a physical store, where a salesperson showcases the product, explains its benefits, and hands it to the customer.

On the web, this means seamless navigation. You no longer need to remember the name of a product seen in a video to search for it later. Everything is accessible in one click, which significantly reduces cart abandonment caused by difficult navigation.

Beyond the numbers, video is a powerful emotional medium. It allows you to tell your brand story (storytelling) and present your products in an authentic way. Using user-generated content (UGC) or creator videos in shoppable format strengthens social proof.

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The best examples of shoppable videos that drive sales

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To visualize the potential of this tool, let's analyze concrete use cases. Here's how to structure your strategy with a shoppable video example for each key section of your digital ecosystem.

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Integrating shoppable videos on product pages

The product page is the ultimate conversion point. Replacing or complementing the static image gallery with shoppable videos transforms the page into an active demonstration space.

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Concrete example: A furniture brand integrating a PlayShorts video carousel featuring product explanations and demonstrations.

• The content: A salesperson explaining the benefits of the sofa
• The interaction: Interactive pins allow viewers to see the featured item
• Measurable result: An estimated 15–20% increase in conversions, as customers get a better sense of dimensions and materials.

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Integrating shoppable videos on your homepage

Your homepage is where customers discover your brand, its universe and its values. It is the first visual and emotional touchpoint that can strongly influence their purchasing decision.

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‍Concrete example: A dietary supplement brand highlights customer reviews in video format to reassure visitors and establish its credibility.

• The content: Customer reviews presented as authentic interviews, where users share their real experience with the products.
• The interaction: A bold and dynamic video carousel integrated on the homepage, allowing visitors to easily scroll through multiple testimonials while staying engaged.
• Measurable result: A significant increase in time spent on the homepage as well as a notable improvement in conversion rate, thanks to the enhanced trust brought by these video testimonials.

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Integrating shoppable videos in blog articles

The blog is often underutilized in terms of direct conversion. It attracts traffic via SEO but struggles to turn readers into buyers. Embedding contextual videos changes the game.

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Concrete example: A DIY store publishes a tutorial "How to lay floating flooring."

• The content: A step-by-step video showing the installation process.
• The interaction: At each step where a tool or material is used (jigsaw, underlayment, mallet), a discreet pop-up appears in the video allowing viewers to purchase the exact tool used by the expert.
• Advantage: Educational content becomes a direct sales channel. The reader doesn't have to search for references — the solution is served to them at the moment they understand the need.

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Integrating shoppable videos as pop-ups

Embedding this format directly on the homepage via a widget or pop-up captures attention within the first few seconds.

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Concrete example: A supplement brand showcasing its different product lines.

• The content: A series of short videos (15 seconds) answering visitors' questions.
• The interaction: These videos appear as "bubbles" at the bottom of the homepage. Clicking opens the video in full screen with interactive features.
• Performance: This format reduces bounce rate by immediately engaging visitors as soon as they land on your site.

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Integrating shoppable videos in emails

Email marketing remains a powerful channel, but CTRs on static images have plateaued. Although video cannot be played directly in most email clients, using animated GIFs linked to a shoppable video landing page is a highly effective strategy.

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Concrete example: The email campaign by the brand Pepin.

• The content: An animated GIF in the body of the email showcasing products with a "Watch the video" button.
• The interaction: The click redirects to a dedicated landing page generated by PlayShorts, where the video auto-plays with CTAs embedded directly in the video.
• Impact: This approach can double the CTR compared to a static image, as it sparks curiosity and offers strong visual continuity between the email and the website.

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Integrating shoppable videos

Developing an interactive video player in-house that is compatible with all browsers and mobile devices is both costly and time-consuming. It is therefore recommended to use software specialized in this area.

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A solution like PlayShorts offers several key advantages:

• PlayShorts hosts videos on its own servers, preserving your site's loading speed.
• The back office is simple and intuitive, easily managed by marketing teams without any technical skills.
• The solution is compatible with all major e-commerce platforms (Shopify, WooCommerce, PrestaShop, Magento, etc.), simplifying integration.
• A wide range of features available: video integration on product pages, homepage, category pages, emails, pop-ups, QR codes, and more.
• An analytics dashboard to help you iterate on your video strategy.
• Simple integration:
  • Connect your product catalog in 1 click
  • Import your videos
  • Tag products directly on the video
  • Paste a single line of code onto your site

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With PlayShorts, you benefit from powerful, easy-to-deploy technology that enhances the shopping experience without slowing down your site.