About
Pepin Plant Care is a brand dedicated to indoor plant wellness.
It designs simple, aesthetic, and sustainable solutions to make everyday life easier for plant-lovers, including ollas : small microporous ceramic reservoirs that slowly deliver water directly to the roots.
The brand positions itself around contemporary craftsmanship, refined design, and education: explaining rather than selling, making plant care accessible and enjoyable.
Context
At Pepin Plant Care, many visitors discover ollas for the first time.
The result:
- they don't always understand the purpose of ollas
- they don't understand how they work of the product
- they don't immediately perceive the concrete benefits : less watering, healthier plants, autonomy during vacations, zero risk of overwatering.
Facing a product still largely unknown to the general public, Pepin needed to reassure, educate, and explain, even before convincing.
Strategy
To address this challenge, we implemented a clear three-pronged approach.
1. Educate the Customer
- Explain simply how an olla works (porosity, root-level diffusion).
- Show the setup in just a few seconds (hole, place the olla, fill it up).
- Answer common objections: "Does it leak?", "How long does it last?", "Is it suitable for my plant?".
2. Inspire and Create Desire
- Present ollas as decorative objects : lifestyle photos, color/style variations, interior staging.
- Create visual formats that highlight the product in its environment, making viewers want to integrate ollas into their own space.
3. Bring the Brand Identity to Life
- Tell the story behind the approach (craftsmanship, simplicity, the joy of plant care).
- Transform the product into a plant-care experience (packs, small routines, usage tips).
Results After 2 Months
In just 60 days, the impact was clear and measurable:
- Conversion rate went from 1.43% to 2.09%
- +22.7% in revenue generated
- 11% average engagement rate on content
- +14% average time spent on site
Better-informed visitors who understood the product before buying, resulting in fewer returns and higher satisfaction.
Performance Summary
Why It Worked
Several factors explain the success:
Short, clear, and educational videos
Ollas are a product that needs to be explained. Short video format is ideal for showing the concept, installation, and benefits in under 30 seconds. Viewers understood the product without having to read lengthy descriptions, which reduced hesitation and accelerated the purchase decision.
Inspiration and a strong aesthetic approach
By presenting ollas in beautifully staged interiors with coordinated colors and styles, the videos created desire beyond mere functionality. Visitors could envision the product in their own space, which strengthened emotional connection and purchase intent.
A product put back in context
Rather than simply showing the product on a white background, the videos placed ollas alongside real plants, in real rooms, with real uses. This contextualization helped visitors understand the size, proportions, and visual impact of the product, eliminating a major barrier to online purchases.
Conclusion & Key Figures
In just two months, the strategy produced strong and concrete results:
- +14% conversion rate for users who watched a video
- 15,000 videos viewed, i.e. 125 hours of watch time
- €50,000 in revenue generated from viewers
- 900 orders placed by users who watched the videos
Summary: video education, combined with a design-driven and narrative approach, turns skepticism into buy-in. For a product that needs to be understood before it can be desired, video is not just a lever — it is the essential medium for convincing and converting.
