Pepin

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About

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Pepin Plant Care is a brand dedicated to the well-being of indoor plants. It designs simple, aesthetic, and durable solutions to make daily plant care easier for plant-lovers including ollas: small microporous ceramic reservoirs that slowly deliver water directly to plant roots.

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The brand positions itself around contemporary craftsmanship, refined design, and education: explaining rather than selling, making plant care accessible and enjoyable.

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Context

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At Pepin Plant Care, many visitors discover ollas for the first time.

The result:

• they don’t always understand the purpose of ollas
• they don’t understand how the product works
• they don’t immediately perceive the concrete benefits: less frequent watering, healthier plants, autonomy during vacations, zero risk of overwatering

Faced with a product still largely unknown to the general public, Pepin needed to reassure, educate, and explain before even convincing.

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Strategy

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To meet this challenge, we implemented a clear three-pronged approach:

1. Educate the Customer

• Explain simply how an olla works (porosity, root-level water diffusion).
• Show how to install it in seconds (dig a hole, place the olla, fill it).
• Address frequent objections: “Does it leak?”, “How long does it last?”, “Is it suitable for my plant?”

2. Inspire and Create Desire

• Present ollas as decorative objects: in-situ photos, color/style variations, interior setups.
• Create visual formats (short videos, carousels, before/after) that make viewers want to integrate them into their space.

3. Bring the Brand Identity to Life

• Share the brand story (craftsmanship, simplicity, pleasure of care).
• Transform the product into a plant-care experience (packs, small routines, usage tips).

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Results after 2 months

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In just 60 days, the impact was clear and measurable:

• Conversion rate increased from 1.43% to 2.09%
• +22.7% revenue generated
• 11% average engagement rate on content
• +14% average time spent on site

Visitors were more informed, reassured, and convinced… and therefore more likely to buy.

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Performance summary

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Why it worked?

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Several factors explain the success:

Short, Clear, and Educational Videos

The videos show in seconds how to use the olla, why it works, and what difference it makes day-to-day. Understanding becomes immediate.

Inspiration and Strong Aesthetic Appeal

The product is not presented solely for function its aesthetic value is highlighted. Beauty encourages adoption and social sharing.

Product Shown in Context

The olla is shown in real-life settings (kitchen, living room, office) with ordinary people not just in a catalog. It’s tangible and accessible.

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Conclusion & key metrics

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In just two months, the strategy delivered strong, measurable results:

• +14% conversion rate among users who watched a video,
• 15,000 videos viewed, totaling 125 hours of watch time,
• €50,000 revenue generated from viewers,
• 900 orders placed by users who watched the videos.

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Takeaway: Video education, combined with a design-focused and narrative approach, turns skepticism into engagement. Pepin Plant Care no longer just sells a technical product the brand sells a promise: healthier plants, simplified watering, and a beautiful object to display.

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