MiYé supports women through their hormonal variations with natural products designed specifically for the female metabolism.
The brand addresses the main symptoms linked to hormonal imbalance: physical comfort, emotional balance, and the quality of skin and hair.
Because these topics are complex and often misunderstood, there is a strong need for education. Customers need to understand where their symptoms come from, how the products work, and why a natural approach can make a real difference.
MiYé’s challenge was to inform, reassure, and make hormonal health more accessible so that every woman can identify the solutions suited to her needs.
To meet this educational need, MiYé built a video-first strategy focused on useful, human, and solution-oriented content.
First, customer testimonials were shared to bring real stories to the forefront and create trust.
How-to videos were then used to explain how to integrate the products into a daily routine.
The brand also highlighted the results experienced by women using MiYé products, showing concrete improvements and relatable journeys.
Some videos redirected viewers to in-depth blog articles related to the topic discussed, reinforcing the educational approach around hormonal balance.
Others encouraged women to complete a hormonal assessment to better understand their symptoms and identify the most relevant products.
This approach allowed MiYé to deliver education, reassurance, and personalized support throughout the buying journey.
In just 60 days, the videos integrated into the purchase path delivered clear, measurable results.
- €35,000 generated through video
- 7.32% conversion rate among video viewers
- More than 100 hours of watch time, contributing to improved SEO
- 20% of total revenue coming from video-assisted sessions
- 500 orders attributable to PlayShorts
The success came from two main drivers.
First, education. The videos simplified complex topics, explained hormonal mechanisms, and made product usage easy to understand. Customers knew what they needed and why.
Second, reassurance. Testimonials and real results played a key role in the decision-making process. Seeing women with similar experiences share their own progress created trust and confidence.
This combination of education and social proof reduced hesitation and strengthened the perceived effectiveness of MiYé products.
In just a few weeks, MiYé turned a complex educational challenge into a commercial strength. The videos made hormonal topics easier to understand, gave customers a voice, and offered simple explanations where there were previously doubts.
The result: greater trust, higher engagement, and a direct impact on sales.
MiYé positions itself not just as a brand that sells products, but as a partner that guides, informs, and supports women through every step of their hormonal well-being.
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