At Hindbag, customers need to envision how the bag will fit into their daily lives before making a purchase. In fashion, a photo is useful but often not enough.
Videos help viewers understand the product in motion, see its exact proportions, and observe how it sits when worn.
Beyond size and shape, customers are also looking for ideas on how to style the bag and get inspired by complete outfits. The challenge was therefore to help visitors project themselves, reduce uncertainty, and make their purchase decision easier.
To address these needs, Hindbag implemented a strategy based on three main axes.
First, they created looks around the bags to show how they can be worn in everyday situations and different styles.
Second, they produced videos showcasing the products being worn so customers could better visualize the size, proportions, and material of the bag in motion.
Finally, highlight the brand's values, particularly their commitment to social responsibility.
In just 60 days, the video strategy delivered impressive results.
Sales generated through videos in the purchase journey exceeded €200,000.
The conversion rate for users who watched the videos reached 9.60%.
The videos were viewed for a total of 300 hours and accumulated over 100,000 views.
Overall, more than 3,300 orders were placed by customers who interacted with the PlayShorts videos.
These numbers show that video content does more than showcase a product: it facilitates decision-making, encourages purchases, and strengthens customer engagement.
The videos made it easy to showcase the products.
They helped customers project themselves by showing the bags in real-life situations. Purchase barriers were reduced because customers better understood the size and look of the bags.
At the same time, the inspiration provided through complete outfits increased engagement and encouraged customers to buy products that matched their personal style.
Video content transformed the shopping experience, making the purchase journey more tangible, reassuring, and engaging.
Thanks to the video strategy, Hindbag has transformed the online shopping experience.
Customers no longer rely solely on static photos; they see the bags in real-life situations, get outfit inspiration, and confidently make purchases.
Videos generated over €200,000 in just 60 days, increased conversion rates, and enabled more than 3,300 customers to discover and adopt Hindbag products.
This approach proves that in fashion, videos are not just a marketing tool: they are an essential lever to inspire, reassure, and convert customers.
Adopt a video strategy and boost your performance.
