Prestashop video module: Best Tools Compared (2026)

Integrating video into the buying journey is now essential for e-commerce businesses in 2026.

Conversion rates can increase by more than 30% through video demonstrations. Choosing the right Prestashop video module for your store can be a difficult decision.

This comparison presents the main solutions on the market, looking at their impact on performance, ease of installation and return on investment.

‍

‍

#1 - PlayShorts

‍

PlayShorts stands out as a SaaS solution specializing in short content integration on e-commerce websites. This solution adapts very simply to Prestashop sites, designed to maximize engagement without slowing down your store. Unlike traditional modules that load resources locally, this solution outsources all technical complexity and does not impact your site speed.

‍

Key features:
‍

Video integration: The application allows you to broadcast your video content in different formats throughout the buying journey.

• On your product pages: add videos to your product pages to increase your conversions.
• On your homepage: use video carousels to showcase your best sellers.
• Interactive video pop-up creation: design interactive pop-ups on your homepage to engage your visitors.
• Email Story creation: integrate videos into your email campaigns to energize your newsletters.
• QR Code creation: offer an omnichannel video experience in store, at distributors or during delivery.

‍

UGC search and content curation:

‍Finding video content to integrate on your product pages can be complex. The user-generated content (UGC) search feature makes it easier to collect and display videos created by your customers or influencers on TikTok and Instagram.PlayShorts also helps you obtain usage rights for these videos from your customers free of charge, so you can use them legally.

‍

Multilingual:

‍Broadcast videos adapted to your store's language to personalize the experience and facilitate purchases for your customers.

‍

Advanced dashboard:

‍Their dashboard provides detailed statistics: number of views, engagement rate, click-through rate (CTR) per video, performance of each video, as well as the revenue generated directly by each video widget.

‍

Pricing:

• Freemium model available to test the solution.
• Very competitive monthly subscriptions, offering a cost-effective approach far superior to Enterprise solutions on the market.

‍

Pros and cons:

• Pros: Plug-and-play installation, complete site speed preservation (SEO friendly), intuitive mobile-first interface.
• Cons: Less focused on influencer community management than some specialized UGC platforms.

‍

‍

‍

#2 - Skeepers

‍

Skeepers is a robust platform focused on user-generated video (UGC). It allows brands to automate the collection and distribution of videos created by their own customers to reassure future buyers.

‍

Key features:

• UGC campaign management: Automation of post-purchase video review requests from customers.
• Automated editing: Tools to standardize received videos (intro, outro, brand logo).
• Omnichannel distribution: Publishing videos on product pages, social networks and YouTube.
• Community Management: Interface to manage relationships with consumer creators.

‍

Pricing:

• Quote-based model, generally positioned at a very high price range.
• Significant entry cost that contrasts with the more accessible and cost-effective approach of solutions like PlayShorts, whose 1-click integration and external video hosting allow you to get started without heavy technical investment.

‍

Pros and cons:

• Pros: Excellent for social proof and authenticity, automates content creation at scale.
• Cons: Technical and strategic setup is often lengthy. Integration may require development resources, unlike the 1-click installation offered by more agile competitors like PlayShorts.

‍

Ideal for: Large companies with a significant marketing budget looking to industrialize the collection of video customer reviews.

‍

‍

‍

#3 - Firework

‍

Firework is a powerful American platform that brings the Shoppertainment experience to e-commerce websites. It stands out for its livestreaming capabilities and its TikTok-inspired short video format.

‍

Key features:

• Livestream Shopping: Broadcasting live events with integrated purchasing.
• Short Videos: Immersive vertical format embeddable on the website.
• Simulcast: Simultaneous broadcasting on the site and social networks.

‍

Pricing:

• High Enterprise pricing, based on traffic volume and activated features.

‍

Pros and cons:

• Pros: Very high quality streaming technology, immersive user experience.
• Cons: Complex and expensive solution, often oversized for SMEs. The impact on the theme code may require advanced technical integration.

‍

Ideal for: International brands focusing on live event shopping.

‍

‍

‍

#4 - Bambuser

‍

Swedish pioneer of Live Video Shopping, Bambuser is the reference for premium live shopping experiences. The solution is highly regarded in the luxury and fashion sectors for its real-time interaction features.

‍

Key features:

• One-to-Many: Live broadcasts for a large audience with chat and purchasing.
• One-to-One: Private personal shopping sessions via video.
• Detailed statistics: In-depth analysis of engagement and sales during live events.

‍

Pricing:

• Premium positioning with high licensing and setup costs (often > €1,000/month).

‍

Pros and cons:

• Pros: Impeccable video stream stability, highly advanced interaction features.
• Cons: Prohibitive cost for the majority of Prestashop merchants. Requires a dedicated team to produce live events.

‍

Ideal for: Luxury or fashion brands offering a digital personal shopping service.

‍

‍

‍

#5 - Flowbox

‍

Flowbox is a Visual Commerce platform that allows you to retrieve visual content (photos and videos) from social networks to display on your e-commerce site. It is a powerful aggregator for leveraging social content.

‍

Key features:

• Social aggregation: Automatic retrieval of Instagram, TikTok, etc. posts via hashtags or mentions.
• Shoppable Galleries: Transformation of social posts into shoppable galleries.
• Image rights: Management of authorization requests to creators.

‍

Pricing:

• Monthly subscription model, intermediate to high price range.

‍

Pros and cons:

• Pros: Automatically enriches the site with fresh content, strengthens social proof.
• Cons: Less focused on pure product video than on overall social aggregation. Dependency on social network APIs.

Ideal for: Lifestyle brands with a strong active community on Instagram.

‍

‍

‍

Comparison table

‍

To help you choose the Prestashop video module suited to your needs, here is a summary of the technical and financial characteristics of the tools analyzed.

‍

‍

Quick summary: If your priority is technical performance and immediate deployment without a developer at competitive prices, PlayShorts is the most effective option. For strategies based exclusively on customer reviews, Skeepers remains a reference despite its cost. Finally, Bambuser specifically addresses premium Live Shopping needs.

‍

‍

Conclusion

‍

For the vast majority of e-commerce merchants, the goal is to integrate product videos and stories in a smooth and cost-effective way.

With this in mind, PlayShorts stands out as the most balanced solution. Its architecture based on external hosting and its one-click integration allow you to benefit from the power of video without the usual technical constraints. It is the recommended tool for those looking for a solution that is easy to use, high-performing and at a very competitive price.

‍

‍

F.A.Q

‍

How do I install a video module on Prestashop?

‍Most modules are installed via the back-office module manager by downloading the ZIP file.

‍

Does adding videos slow down my online store?

‍Yes, if videos are hosted directly on your server or poorly optimized. Using a SaaS solution with external hosting is crucial to maintaining fast loading times and a good SEO score.

‍

Can I integrate YouTube and Vimeo videos?

‍Yes, this is possible natively or via free modules, but it often includes heavy third-party scripts, unwanted ads and outbound links that drive traffic away from your store.

‍

What is the difference between a product video and a web story?

‍A product video is often descriptive and horizontal, placed in the image gallery. A Web Story is a vertical, immersive and short format (Instagram-style), ideal for mobile and for capturing attention instantly. It can be placed in different locations on the product page.

‍