How Mium Lab increased their sales with PlayShorts

About Mium Lab

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Mium Lab is a French e-commerce brand that specializes in gummy dietary supplements. As a leading player in the market, Mium Lab offers high-quality, effective products that are easy and enjoyable to take making health routines simple and natural.

With a strong online presence, the brand focuses heavily on customer experience and digital innovation.

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Context & Goals

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In a competitive market where customers want both trust and transparency, Mium Lab saw an opportunity to improve the way it communicates with potential buyers.

They decided to add short videos directly on their product pages using PlayShorts.io, a tool that helps brands integrate video content seamlessly into e-commerce websites.

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The goals were to:

• Build trust with visitors
• Educate customers about the products
• Show the health benefits in a simple way
• Share video testimonials from happy customers‍
• Highlight the brand story and values

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The Strategy with PlayShorts

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To improve user engagement and support purchase decisions, Mium Lab used a variety of video formats:

• Founders' videos to humanize the brand
• In-house educational content explaining ingredients and benefits
• UGC (User-Generated Content): video reviews from real customers
• Product shorts to showcase usage and key features

These videos were placed at the top of product pages, making them easy to see and watch, both on mobile and desktop.

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Results After 2 Months

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In just 60 days:

• +14% conversion rate per video viewer
• 15,000 video views‍
• 125 hours of total watch time
• €50,000 in revenue generated from video viewers‍
• 900 orders placed by users who watched the videos

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Performance Summary

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Why It Worked

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• More trust with real people (founders & customers) in the videos
• Clear education on how the products work and help
• Easy-to-watch format, short and to the point
• Social proof through authentic customer testimonials

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Conclusion

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Using PlayShorts.io, Mium Lab successfully turned video into a powerful conversion and trust-building tool. By sharing short, human, and informative videos at the right moment in the customer journey, the brand made its product pages more effective.

Next step? Expanding the video strategy across more products and experimenting with new creative formats.

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