How Bloon Paris improved its performance through video

Introduction to Bloon Paris

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Bloon Paris is an innovative brand specializing in the design of seating balloons. These products are specifically designed to enhance posture and comfort, relying on ergonomic principles developed by an osteopath. The brand aims to provide wellness solutions with a focus on improving everyday seating, which is crucial for spinal health and maintaining good posture.
Bloon balloons are used not only as decorative items but also as therapeutic tools for those who spend a lot of time sitting, particularly in home office or office environments.

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Context

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In a market where consumers are increasingly concerned about their health and well-being, Bloon Paris sought to address specific needs: improving seating comfort while offering aesthetic and functional products.
Why? Because 95% of the population lacks physical activity.
Sedentarism is the 4th leading cause of death worldwide.
However, to convince potential customers of the real effectiveness of these products, Bloon Paris needed to address any doubts regarding the use of their balloons.
The goal of integrating video via PlayShorts.io was to:

• Reassure customers about the real impact of these products on their posture and comfort.
• Educate consumers about the specific health benefits of Bloon balloons.
• Explain how to properly use the products and inflate them correctly.
• Address frequently asked questions and overcome purchase barriers (e.g., how the balloon improves seating, is it really effective?).

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Adopted Strategy

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The Bloon Paris team decided to create internal videos to achieve these objectives. These videos were designed to highlight:

• The ergonomic benefits of the balloons for posture and pain relief related to poor seating.
• Practical demonstrations on how to use the products, such as the correct method for inflating a balloon.
• Answers to common questions regarding the use of the products and their effects on health.
• Customer testimonials or expert advice on health and wellness, including osteopaths.

These videos were seamlessly integrated into product pages without affecting site speed using the PlayShorts solution, allowing users to access engaging and persuasive visual information at the exact moment they were in the purchasing process.

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Results in the First 2 Months

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The results after two months of using PlayShorts were particularly satisfying. Here’s a detailed summary of the performance:

• +9% Conversion per Viewer: The conversion rate for visitors watching videos was 9%, indicating that video content was a key persuasive factor.
• 26,000 Video Views: A total of 26,000 views were recorded, demonstrating the interest these videos generated among visitors.
• 170 Hours of Viewing: The videos captured user attention for a total of 170 hours, showcasing strong engagement and genuine interest in the provided information.
• 670 Orders Generated via PlayShorts: 670 orders were completed with the integration of videos throughout the purchasing journey.
• 130,000 € Revenue Generated with PlayShorts: The integration of videos contributed to generating a total of 130,000 €, demonstrating the direct impact of videos on the purchasing process.

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Product Page Outcome

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The integration of videos on the product pages allowed Bloon Paris to significantly enhance the customer experience. Here’s how this played out:

• Customer Reassurance: The videos helped showcase the health and posture benefits of the products, reassuring potential customers.
• Product Education: By clearly explaining how to use the balloon and its therapeutic benefits, the videos helped dispel doubts.
• FAQ Responses: Including a video FAQ section, customers could get immediate answers to common questions such as “how to inflate the balloon correctly?” or “what are the long-term benefits for posture?”

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Performance Summary

Conclusion

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The integration of videos via PlayShorts.io enabled Bloon Paris to achieve several strategic goals: improving customer experience, reassuring and educating consumers about the benefits of the products, and ultimately boosting sales. The results observed after just two months demonstrate the direct impact of this strategy: increased conversion rates, additional revenue generated, and stronger customer engagement.
This case study highlights the importance of integrating video content into online commerce strategies, especially for products that require explanation or demonstration to convince potential buyers.

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