What is the main difference between PlayShorts and Tolstoy?

Tolstoy stops at embedding videos on your site. PlayShorts also covers creation: AI video generation, a built-in editor (cutting, B-roll, automatic captions), then delivery across the whole purchase journey, in a single subscription.

Does Tolstoy offer an AI video generation studio?

No. PlayShorts includes a complete AI Studio: hyper-realistic avatars, dubbing in 50+ languages, ready-to-use templates and AI credits included in the plan. Tolstoy does not offer this.

Is Tolstoy cheaper than PlayShorts?

No. Growth starts at €79/month for 150,000 impressions, vs €99/month for 20,000 on Tolstoy Pro and €299/month for 50,000 on Tolstoy Max. €240 to €2,640 in yearly savings. AI Studio is included in the plan.

Can I edit my videos directly in PlayShorts?

Yes. The built-in editor handles cutting, text and music, B-roll, auto zoom, silence removal and automatic captions. With Tolstoy, you need a third-party tool.

Is PlayShorts compatible with Shopify and other platforms?

Yes. 3-minute install on Shopify (native app), Magento, PrestaShop, SFCC and any custom site. Tolstoy is mostly deployed on Shopify.

Does PlayShorts slow down my site like some video solutions?

No. PlayShorts is built for zero impact on Core Web Vitals, critical for SEO and conversion. Videos load without blocking page rendering.

Does PlayShorts automatically capture UGC from Instagram and TikTok?

Yes. PlayShorts detects UGC on Instagram and TikTok, tracks hashtags, automates rights requests and ensures GDPR compliance. Tolstoy does not track hashtags.

What are the main advantages of PlayShorts over Tolstoy?

An AI video generation studio and a built-in editor, both missing from Tolstoy, plus bulk integration, QR codes, UGC hashtag tracking and A/B testing. All with support replying in 5 minutes on average, on more accessible plans.

Detailed comparison 2026

PlayShorts VS Tolstoy

Reasons to choose PlayShorts over Tolstoy

Start for free Request a demo

3 min set-up

Compatible with all platforms

No commitment

4 reasons to choose PlayShorts

PlayShorts covers the whole chain: ultra-realistic AI video creation, built-in editing and delivery across the entire purchase journey, in a single tool.

A simpler platform

Automated UGC rights requests and guaranteed GDPR compliance, unavailable with Tolstoy
Centralize your video strategy on a single platform
Manage all your customer content and rights management with ease
Manage large volumes of content without losing clarity
Automate multilingual tasks, variants, CTAs, and multi-market operations

AI video generation

A complete AI video generation studio, which Tolstoy does not offer
Generate high-quality AI videos ready to publish
Start from pre-prompted templates (UGC, Lifestyle…)
Our AI connects to your product catalog to streamline generation
Improve your video quality with built-in editing

Advanced analytics

A/B test your formats and placements, a feature Tolstoy does not provide
Track performance to measure the impact on sales
Monitor each project's performance
Analyze video influence on the customer journey
Test and optimize video strategies with A/B testing

Premium video integration

Generate video QR codes to connect your physical assets to your site, impossible with Tolstoy
Deliver videos throughout the user journey
Ensure a premium, brand-aligned native design
Drive engagement with interactive videos (add to cart, redirects, variants)
Customize widgets with user-optimized display

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Our features

Feature comparison

Compare the features of PlayShorts and Tolstoy.

PlayShorts

Plan Growth

Tolstoy

Plan Max

Why choose PlayShorts?

Pricing

Price

79€

Save €2,640 per year

299€

€2,640 saved over 12 months for more features available with PlayShorts.

Impressions/month

150 000

50 000

+200% impressions with PlayShorts. Grow your traffic without upgrading.

Additional impressions

No surprise cost

€5 / 1,000

No billing surprises when your traffic grows.

General

Active widgets

Unlimited

Distribute videos everywhere on your site, with no limits, with PlayShorts.

Zero impact on site speed

Preserve your Core Web Vitals, critical for SEO and conversion.

Dedicated support

Responsive team with an average reply in 5 min (business hours).

Integration

Shoppable video

Enable purchase from the video, without breaking the experience.

Product page integration

The video format with the biggest impact on conversion.

Homepage integration

Capture attention from arrival to lift engagement and average cart.

Category page integration

Help visitors compare and pick between products.

Blog page integration

Enrich your content to lift time on page.

Email / Newsletter integration

Lift email click-through rates with embedded video stories.

QR code generation

—

Bridge physical and digital with interactions.

Analytics & optimization

Advanced analytics

Precisely measure video-generated revenue and adopt the best strategy.

A/B Testing

⚠️ No information available

Test multiple versions to continuously optimize conversion.

CTA and currency auto-adjustment

⚠️ No information available

The right CTA and currency for every visitor, automatically.

Bulk CTA integration

—

Auto-generate the right CTA for all your videos.

Bulk video integration

—

Embed your videos in 1 click across multiple products.

Multi-language management

60+ languages

⚠️ No information available

Distribute across all your markets without upgrading your plan.

Video editor

Text overlay

—

Add titles and hooks directly in PlayShorts, no third-party software.

Music

—

Add a soundtrack to your videos without leaving the tool.

Video editing

—

Edit your videos directly in PlayShorts, no external tool required.

Media import

—

Import your footage and assets to edit everything in one place.

B-Roll

—

Enrich your videos with B-roll cutaways for a more polished result.

Auto Zoom

—

Automatic zooms to energize your videos effortlessly.

Automatic silence removal

—

Automatically cut dead air to keep the pace.

Automatic subtitles

—

Auto-generated subtitles to grab attention with the sound off.

AI Studio

Video generation

—

Generate high-quality AI videos ready to publish.

Photo generation

—

Create AI-generated product visuals, right in the tool.

Video templates

—

Pre-prompted templates (UGC, Lifestyle…) that Tolstoy lacks.

50+ realistic avatars

—

Realistic avatars to embody your brand.

Custom avatar generation

—

Create your own custom avatar to embody your brand.

50+ languages available

—

Adapt your videos into 50+ languages automatically.

Extend videos (up to 1 min)

1 min

—

Extend your videos up to 1 min in one click.

Extra credit purchases

—

Add credits on demand, without changing plan.

UGC Content

Customer UGC detection

Automatically capture customer content on Instagram and TikTok.

Instagram connection

Centralize and reuse your customers' Instagram content.

TikTok connection

Capture TikTok content mentioning your brand.

Automatic messaging

—

Automate rights requests with no manual workload.

Auto-update replies

—

Activate approved UGC quickly with real-time tracking.

UGC rights management & compliance

—

GDPR compliance guaranteed across all your UGC.

Product connection

Dynamic product matching

—

Quickly link specific videos to each product.

Catalog sync

Prices, names and variants always up to date on your CTAs.

Native Shopify connection

Automatic product sync from your Shopify app, with no manual setup.

Quick summary

PlayShorts vs Tolstoy
4 features that make the difference

PlayShorts and Tolstoy are two video solutions for e-commerce sites. PlayShorts offers more features on much more accessible plans.

AI video generation

Create videos at scale with AI: hyper-realistic avatars, 50+ languages and ready-to-use templates. Tolstoy stops at video integration, while PlayShorts covers both creation and delivery.

Video editing studio

Edit without leaving the platform: cuts, B-roll, auto zoom, silence removal, text, music and automatic captions. With Tolstoy, you need a third-party tool.

More advanced analytics

Measure the revenue generated by every video, story and project, then compare your formats with A/B testing. Tolstoy stops at basic metrics.

Better customer UGC management

Collect your customers' videos from Instagram and TikTok, track your hashtags and automate rights requests, GDPR compliant. With Tolstoy, that work stays on your team.

Frequently asked questions

: Tolstoy stops at embedding videos on your site. PlayShorts also covers creation: AI video generation, a built-in editor (cutting, B-roll, automatic captions), then delivery across the whole purchase journey, in a single subscription.
: No. PlayShorts includes a complete AI Studio: hyper-realistic avatars, dubbing in 50+ languages, ready-to-use templates and AI credits included in the plan. Tolstoy does not offer this.
: No. Growth starts at €79/month for 150,000 impressions, vs €99/month for 20,000 on Tolstoy Pro and €299/month for 50,000 on Tolstoy Max. €240 to €2,640 in yearly savings. AI Studio is included in the plan.
: Yes. The built-in editor handles cutting, text and music, B-roll, auto zoom, silence removal and automatic captions. With Tolstoy, you need a third-party tool.
: Yes. 3-minute install on Shopify (native app), Magento, PrestaShop, SFCC and any custom site. Tolstoy is mostly deployed on Shopify.
: No. PlayShorts is built for zero impact on Core Web Vitals, critical for SEO and conversion. Videos load without blocking page rendering.
: Yes. PlayShorts detects UGC on Instagram and TikTok, tracks hashtags, automates rights requests and ensures GDPR compliance. Tolstoy does not track hashtags.
: An AI video generation studio and a built-in editor, both missing from Tolstoy, plus bulk integration, QR codes, UGC hashtag tracking and A/B testing. All with support replying in 5 minutes on average, on more accessible plans.

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Case studies

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